How to become a social media influencer in 12 steps
How to become a social media influencer in 12 steps
A practical guide that walks you through the step-by-step process of how to become an influencer within your industry.
Forget celebrity endorsements. In this era of online marketing comes the rise of the influencer, someone with authenticity, authority, and a large audience that gives them the ability to sway people’s decision-making process. We all have our favorite influencers, and after watching their enviable careers progress through our screens, who could be blamed for wanting the same influencer status and success for themselves?
If you’re looking to rise above the crowd as a social media influencer or key opinion leader, but don’t know where to begin, you’ve come to the right place. We’ve put together this practical guide that walks you through the key steps for becoming a social media influencer in your industry, reach your influencer status goals, and monetize your influence.
What is an influencer?
An influencer is someone who can greatly impact the purchasing decisions of a group of people due to their perceived authority, trust, knowledge, and connections. Unlike celebrities, influencers are considered to be typical and average people, thus making their opinions seem more credible and relatable.
You cannot simply reach influencer status overnight. An influencer must first build their target audience, which in return, gives them a relevant and effective platform to voice their opinions. They also strive to create original and engaging content, rather than posting content that has been said and done before, therefore giving their audience an undeniable reason to follow them.
Perhaps at the heart of every influencer relationship is trust, as their audience expects nothing but honest, trustworthy opinions and advice. After all, 90% of millennials trust social media influencers more than traditional celebrities, and this is something that brands of all sizes are capitalizing on.
12 steps to becoming a social media influencer in your industry:
1. Select your preferred social media channels
2. Develop a content strategy
3. Distribute your content
4. Create and share how-to videos
5. Utilize thought leadership posts
6.Run a blog alongside your social media
7. Engage with your followers
8. Know your insights
9. Keep updated with industry developments
10. Focus on consistency
11. Boost your influencer status
12. Monetize your influence
5 tips to becoming an influencer within your industry
Conclusion
1. Select your preferred social media channels
It’s important to note that as a social media influencer, you don’t have to be active across every single social media platform. Instead, choose the platforms where your target audience for your niche is most active, then pay close attention to growing around 2-3 of these by putting effort into them every day.
Popular social media platforms to consider include:
TikTok
Snapchat
YouTube
Our word of advice is to make sure Instagram is one of the platforms you concentrate on, especially if your target audience is active there. An impressive 93% of social media influencers focus their time and efforts on Instagram, as it has proven to give them the most successful results.
The same study showed that Facebook ranked second, followed by YouTube.
How can you determine which social media platform is best for you? Take into consideration the following:
Who your target audience is
Where the other influencers within your niche are most active
What type of content you will be creating
Find a social media marketing expert for hire
2. Develop a content strategy
Speaking of content, it’s vital that you plan what you will be creating and sharing with your audience to ensure it hits the mark. After all, you want your content to be engaging, valuable, and unique for your target audience, therefore increasing your success as an influencer.
We recommend you post content on social media that fits into these categories each week:
Valuable content written by someone else: If you stumble upon content that you believe will be beneficial to your audience, be sure to share it with them on your channels. Not only will they appreciate the value, but it’s also a great networking tactic to help you establish rapport with other authority figures within your niche or industry. Who knows, they may just return the favor with your own content down the line.
Educational and informative content you created yourself: Strengthen your reputation as an expert on your chosen topic by regularly producing your own helpful and high-value content for your audience. It might be a social media series assisting them with a particular issue or a post notifying them of your latest free eBook, for example.
Posts about yourself: To establish yourself as an influencer, you also need to share social media posts about yourself regularly, especially when they offer a relatable or fascinating glimpse into your daily life. Remind your following that you’re human too, as it's this relatability and audience trust that will go a long way in assisting you to succeed as a social media influencer.
Now that we’ve established the three major categories your social media content should fall into, let’s take a look at how you can gain relevant topic ideas to ensure you never run out of fuel.
The following free resources will prove to be helpful:
Google Related Search Keywords. This is found at the bottom of the Google search page (SERPs). It lists the most commonly used long-tail keywords used by your target audience when searching for information on the internet.
Answer the Public. This website gives you a thorough list of the various commonly-asked questions in regards to your chosen keywords, which you can then aim to answer through your content.
Quora also gives you a list of different questions asked by internet users in relation to your keyword, but you'll find that these were left explicitly by individuals currently facing a problem or challenge — rather than a search algorithm, as with the previous two resources. Quora also allows members to leave answers to these posted questions, offering an additional way for you to flex your expertise.
3. Distribute your content
If you want your content to reach as many people as possible across your social media, then you’ll also need to plan how, when, and where you will distribute your posts.
One of the most vital pieces of advice is to schedule your content to go live at the optimal time and this time will be determined by the location and behavior of your audience. In other words, you’ll want to find out when they’re most active in their time zone.
We recommend using the social media platform’s in-built analytics tool to determine this, if possible, or if the platform is lacking in this tool, try a third-party service.
You’ll want to consider how you will post your content to ensure it has as much engagement and views as possible. Each social media platform has its own rules in regards to how you post content, but keep in mind these general rules for success:
Ensure what you’re posting adheres to the topic/theme you set out for your social channel. Content that doesn’t suit your established niche or target audience will come across as jarring.
Customize your post’s description or message if you plan on posting it across multiple social media channels. This keeps your content fresh and ensures that if the same person follows you on Instagram, Facebook, and Twitter, for example, they won’t be bombarded with a message they’ve already seen before from you.
Pair your content with appropriate trending hashtags. As an influencer, one of your aims will also be to grow your audience, so putting your content in front of as many people who are searching for the same topics will really help.
4. Create and share how-to videos
One of the key reasons a person will seek out an influencer on social media is to learn more about the brands or products they’re considering purchasing, particularly from an honest and relatable perspective.
This is why how-to type videos and images perform so well on social media — they are hugely sought after to help someone with their all-important purchasing decision.
Aim to show your audience how you use the product, the results you achieved from the product, and anything else relevant to your product experience. It’s not only a great way to make your content valuable to others but will increase your likelihood of other brands and clients wanting to work with you.
5. Utilize thought leadership posts
While social media channels such as Instagram, Facebook, and YouTube are perfect for visual content such as how-tos, other channels such as LinkedIn or Medium are fantastic for posting content that establishes yourself as a thought leader within your niche.
You can do so through writing informative blog posts or articles through these websites as well as commenting on relevant posts within your niche and encouraging discussion.
Aim to:
Share advice
Reveal case studies
Answer FAQs
Post-thought-provoking opinion pieces
6.Run a blog alongside your social media
A word of advice we would offer to anyone looking to establish themselves as a social media influencer is to also run a blog alongside your social media commitments. This is because, despite how much effort you put into your social media channels, you don’t necessarily ‘own’ them in the way you might like to.
You see, if a glitch with the application saw your entire profile (photos, likes, follower count, and all) be accidentally deleted, or if Instagram were to suddenly cease to exist, there isn’t much you can do to get it all back.
With a dedicated blog, however, you are much more in control of your content and can even back it up in case the worst were to happen. It’s also a great way to increase your follower base, an important task as an influencer, and it gives you an additional platform to encourage your audience to interact with and share your content. Just be sure to install some social media share buttons on your site.
The most recommended platform for blogging is Wordpress, if you need some help setting up a Wordpress blog, check out Fiverr Wordpress development services.
7. Engage with your followers
The aim is to try to develop a deeper and more meaningful relationship with your audience and the best way you can do this is to engage with your followers through acknowledging and responding to the interactions you receive.As a social media influencer, your social media content will gather plenty of comments, likes, and shares — particularly as your following increases.While it can seem time-consuming, responding to your audience will allow your followers to feel valued and increase the likelihood of them engaging with you in the future.Keep in mind that not all of your comments or messages will be positive, as this is the nature of the online world. Remember to stay composed and professional. After all, you’re in the business of social media now, and your behavior on these channels can make or break your success.
8. Know your insights
When we talk about statistics, we simply mean:
Follower count
Audience demographics
Engagement rate
Reach
Not only are these beneficial for you to know so you can tweak your content strategy for the best results, but clients and brands interested in working with you will also ask for these insights.Again, you can use the social media platform’s built-in analytics or insights tool to gather this information, or if you’d prefer, seek out a third-party tool.
9. Keep updated with industry developments
The online world is constantly evolving, and with it comes new algorithms, disclosure agreements, and other changes. As someone who will be relying so heavily on online platforms such as social media, it’s vital that you keep on top of these developments to ensure you’re never behind in your game.The FTC, for example, has become even more vigilant in monitoring brands and influencers in the way they work together to promote products and services. Be sure to familiarize yourself with the latest FTC guidelines and policies to avoid potential penalties.
10. Focus on consistency
When it comes to succeeding as a social media influencer, consistency really is the key. You want your followers to keep paying attention to your content, and one of the best ways to do this is through delivering high-quality content on a consistent basis.Rather than posting your social media content manually, it’s recommended you use a scheduling tool to create, upload and schedule your posts in batches. This is also ideal for ensuring you post at the times when your audience is most active on each platform.Some of the most popular social media scheduling tools include:
Hootsuite
CoSchedule
Buffer
11. Boost your influencer status
We touched on this earlier, but if you really want to boost your influencer status, you need to diversify the types of content you create.
Let’s learn about the various ways you can do this.
Blogging: This was the original form of influencer marketing, before the rise of social media, which saw influencers (or ‘bloggers’) collaborate with brands, products, and services through sponsored posts, including how-to articles, listicles, reviews, showcases, and more. Blogging, whether on your own blog or as a guest blogger on someone else’s, allows for more in-depth content than a social media caption.
Podcasting: Podcasts have rapidly grown in popularity over the past few years, as they offer audiences a way to listen to content on the go. For influencers, they also offer another way to work with brands, establish your expertise, and grow your audience. Just remember to be consistent with your episode schedule and topics.
Webinars: Audiences love webinars, as they provide a flexible, location-independent method for consuming valuable content that helps them overcome a problem or achieve something. They’re great for building your authority within your industry and reinforcing the value you have to offer to your audience.
Online courses: As an influencer, there’s no doubt you’ll have a lot to say about your chosen niche, including sharing your knowledge, experience, and advice. Creating an online course about a topic of great importance to your target audience allows you to offer high-value content while receiving something in return — whether it’s email subscribers, brand sponsorships, and/or monetary compensation.
Speak at trade shows/conferences: Perhaps the ultimate boost in influencer status comes when others witness you speak as an authority on a topic at a trade show or conference. This is a huge accomplishment and instantly labels you an ‘expert’ in your chosen niche. It not only makes your audience members stand up and take notice of the value you have to offer, but allows brands, potential clients, and other influential individuals to also get to know who you are.
Find a podcast editor for hire
12. Monetize your influence
Now that you’ve learned the various ways you can boost your influencer status, it’s time to turn our attention to how you can be compensated for your role as an influencer. Thankfully, there are many ways you can monetize your influence. Just keep in mind that before your audience is willing to pay for content, they must first be convinced that the content carries a high value, therefore making it well worth the cost.To successfully monetize your audience, follow this step-by-step plan.
Members need to feel like they are gaining
Elite status: This is when members receive benefits that are not available to other members, or which are available but at an additional fee. Elite status incentivizes a member to be a frequent consumer of your content and rewards them for ongoing loyalty.High-value information: There is a lot of free information available on the internet, so if you’re offering a paid model of content, it needs to be high value. In other words, information, advice, or tools that they can’t get anywhere else. Information that helps an audience overcome their biggest pain point, and therefore improve their lives, is also seen as highly valuable.VIP treatment: When someone commits to purchasing an offer, they don’t want to feel ignored or mediocre. Give all of your members the VIP treatment by prioritizing them, including frequently reaching out to them, answering their queries or comments quickly, and providing them with additional value, such as free resources.Network opportunities with other members: Humans like to feel as though we’re part of a community, and as an influencer, you have the privilege of being able to facilitate this shared experience.Insider access to the owner/director of the site: Everyone loves exclusive content, especially when that content offers a behind-the-scenes look or insider access to someone’s life, career, etc. This also gives members the perk of being able to have
Comments
Post a Comment